On April 21st, 2015 Google rolled out a worldwide mobile-friendly algorithm update that will have a significant impact on mobile search results for mobile searchers.

In essence, if your website does not pass Google’s mobile friendly test, there’s a real possibility that Google will send you fewer mobile search customers.

So what does that mean for you? Basically, if you’ve been holding out on implementing a mobile strategy for your business website, it’s time to make this a top priority.

How much does it impact my business?

How it impacts your website’s performance depends mainly on two things: How many visits and sales mobile search drives for your business today, and the percentage of brand versus non-brand keyword traffic mobile search drives.

Mobile friendliness is not the only ranking factor, just a new and “significant” one. Relevance and authority still play large rolls in the mobile ranking algorithm, along with more than 200 other ranking signals. Again, the balance between mobile friendliness and the other 200 or so ranking signals is an unknown.

Need our help?

Get in touch with us by sending an e-mail to [email protected] or by calling our office at 738-5611.

We can help you make your website 100% mobile friendly.

Not only will this improve your ranking in search engines, your customers viewing your website on a mobile device will be very happy!