Let’s not beat around the bush. If you need it to be good, something’s got to give.
Would you trust anything that needs to represent your business, grow your customer base and look nice, if it were cheap or free? We didn’t think so.
Is it worth paying the extra buck for a professional website? Convince yourself with this set of easy to follow guidelines for website spending.
#1 Leave it to the professionals
What we’re trying to say is that your needs don’t necessarily fit the mind-blowing amount of prefab templates available on the web. Your operations might require a specific type of website or you just want to stand out. Which makes so much sense. And then there’s the easy to make mistake of templates. You’ve tried to do it alone. Online templates available for free or very cheap, promise you that it can be done with one easy click. The moment you find out that it’s really not one easy click is…well, disappointing. That’s why you hire professionals to do it for you. Because they know their stuff, allowing you to do what you do best: run your business.
When you launch your business, you should invest in a website. Why? Because it makes you visible and findable. How are you going to stand out in the maze of website bonanza called the Internet? That’s right, by building a really nice one. And you can’t do that with a one size fits all template promising you the moon and the stars. The truth is, that if you want to stand out and be visible, you need a professional. And that’s going to cost you a couple of bucks, but well spent bucks! Creating a professional website involves a complex level of planning, which means a fair amount of time is going to be invested. Behind every website, there’s an intricate building process and visual strategy. Add marketing targets and you can do the math.
#3 It’s not only about looks
What you should always keep in mind when building a website, is the technical functionality. It’s not all about looks. It’s mostly about how it works. A professionally designed website will get higher rankings in search engines and will appear better on social media channels. This has a lot to do with SEO (search engine optimization) and your content management system, but that’s technical stuff for our next article. What you need to know now, is that in order for a website to reach its full potential, including high ranking and successful conversion rates, someone with real web development skills needs to do it for you. Which brings us back to the complexity of planning and strategy we mention above.
#4 Getting results
If you can’t measure results, let’s say it’s waste of time. A proper website done by SPIN, includes an extensive discovery session to make sure that your website is designed and optimized to achieve measurable business goals. And then we have mobile optimization. Have you thought about how many of your potential customers are mostly reachable on their mobile devices? It seems that a positive experience of a website on mobile, results in a higher customer return rate to that website later, possibly resulting in a higher purchase rate of your product or services. Reason enough to make it work on mobile we say.
Get on it!
Are you convinced? Contact us now for a talk about that website you need or request a free introduction today!