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Why a Google My Business profile matters

Why a Google My Business profile matters

5 things you should know before you start

As the digital world of marketing is constantly changing, it’s important to keep up with the latest developments and updates on all the different platforms.
In this article, we’re breaking down ‘Google My Business’ profiles. What is it, why should your business have it and what are the benefits?

What is ‘Google My Business’?
As people are turning more and more towards search engines when they need information, Google developed a way to help businesses stand out.
Google My Business (GMB) is a platform powered by Google that allows business owners to manage their online presence in a very user-friendly environment.
With over five billion searches executed every day through Google, it means your potential customers are also looking for you.

How it works
Google automatically creates a business listing based on the information they can find about your business online. If you’ve ever Googled a business, you may have noticed the block that pops up on the upper right side of your computer. If you’ve Googled a business on a mobile device, it’s usually the first block right on top of your search results.
If you want to make changes on your business listing, like changing your opening hours, phone number, website URL or adding photos of your business, the first step is to claim the business.
When you claim the business, Google will ask you to verify your account with a PIN. This PIN can be sent to your business’ physical address or through your business’ phone number.
Once you’ve received your PIN and verified your profile you can start making edits to your GMB profile, which brings us to the benefits of claiming your GMB profile.

The benefits of claiming your GMB profile
A world of possibilities opens up once you’ve verified your GMB profile.
Amongst other things, you can then:

  • Update business hours, locations & phone numbers
  • Write a detailed business description
  • Add photos of your business
  • Request reviews and respond to them
  • Create posts for your busines

Once you have updated the information on your profile, you know for sure that when people find your listing, they are receiving accurate and up-to-date information.

Why you need a GMB profile
It will increase your audience outreach.
‘Google My Business’ listings consistently appear in search results. It doesn’t matter which device your potential customers are using.
Your information is immediately at the tip of their fingers.
Potential customers will find your phone number, address, contact information, reviews, business hours, services and more in a clear and quick overview. Basically anything that a potential customer might research before making a purchase from your business.

Improve your business’ first impression
They say not to judge a book by it’s cover, but let’s be honest: Don’t we all?
A ‘Google My Business’ profile can easily help improve the first impression someone gets from your business. If you have great pictures, good reviews and accurate information, there’s no stopping new customers from coming through your door.

Time to Google YOUR business!
Have you Googled your business? Is your listing already there?
If you’ve read through the entire article, you should be convinced that it’s about time you claim your GMB profile.

Need help claiming your profile?
Contact us and we’ll help you get started.